
How I Got The Idea For Plushie Heart: Beautiful Madness?
Armindo O. Gonzalez Jr.
9/22/20253 min read



Sometimes heartbreak brings back the creative spark in you.
When I first got the idea for Plushie Heart: Beautiful Madness, I was going through a rough misunderstanding with someone who meant a lot to me and I know I meant a lot to them too.
Sadly, too much noise and a few nosy, middle-aged gremlins who forgot how to act their age got in the way. The whole situation hurt, confused me, and spun out in ways I didn’t expect. But from that chaos, I picked up the pen and what started as pain turned into pages. A graphic novel full of heart, chaos, and healing






I even gave her a plushie.
Not to fix things.
Not to chase something that was gone.
But to say: “Hey, I still care.”
Even if we never speak again.
Even if all I get is silence.
It was something soft in a hard moment.
A quiet peace offering.
And maybe she didn’t take it the way I hoped.
She closed the door after that. Maybe for good.
But that’s when Plushie Heart truly began.
Because even when things break, something beautiful can still grow.






So when I wrote the actual script…
I didn’t just sit in silence and let the sadness speak.
I went back to the things that shaped me.
I rewatched The Grim Adventures of Billy & Mandy. Not for the plot, but for the timing. The weirdness. The unapologetic humor that makes you laugh mid-chaos. (Shout out to Maxwell Atoms and crew. Much love and respect.)
Then I watched The Sopranos, to study how drama really flows. How people break in silence. How one look can say everything. How real life tension isn’t always loud, but it never leaves the room.



Because Plushie Heart is a drama. 100%
But I knew it needed humor too.
I wanted it to feel like life does:
A little weird.
A little beautiful.
Kinda painful.
And occasionally hilarious…
right when you least expect it.
With a lot of respect and honor to a great creator who’s been one of many inspirations in my work.
Charles Schulz had the Little Red-Haired Girl in it Peanuts.
I have Zina in Plushie Heart: Beautiful Madness.






In the end…
It’s messy.
It’s dramatic.
But it’s also full of heart, humor, and healing.
I truly want everyone to enjoy the series. I want the reader to laugh, gasp and awe at every moment of this sci-fi telenovela.
I was able to get a few of my creative friends who are part of the studio to help me co-write it too. I'm very thankful they agreed to do so. Such excitement!
No matter how crazy life gets. Find the beautiful in the madness. Hold onto it…
Volume One Coming Soon! Stay Tuned!

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